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Ingredients.  Are.  Everything.

Empower Yourself.  

Read Labels.  

Question the Beauty Industry. 

The ingredients in your makeup are as important as the ingredients in your food.  The average woman eats 10lbs of lipstick in her lifetime..so it should be edible.  Do you know what's in your sunblock, your foundation, your skin care regime...? 

You might want to look into that.

Savage Jenny uses whole, luxurious, nourishing botanical ingredients and EU-approved pigments, - no dyes - to create brilliant, high-performance cosmetics that heal & nourish, for ALL skin tones, - because we're in this together.  

in my music studio where the story starts...www.laylamusselwhite.com

 

 

A note from Savage Jenny's founder….

The story of Savage Jenny begins in a little corner of Northern California with a 30 year-old woman determined to heal herself from epilepsy – naturally and without drugs. Me.  I had been on medication for years, and it made me feel terrible...I felt instinctively that there had to be a better way.   I decided to clean up everything – from my diet to my emotions to the products I used.  I did a homeschool herbal course and learned all about the different systems of the body, and made herbal tinctures and teas for myself...I cleansed, I did therapy, I hiked in the redwoods, I started bellydancing to bring the energy from my head into my body – I did everything I could think of to heal myself.  And it worked!  Within 18 months I was seizure free, and healthier than ever.

Soon, I began making my own personal care products, and this is where a personal journey became a universal mission - when I found out that the main ingredient in my favorite lipgloss was liquid rubber!  I did more research, and...pssst..all of them were like that. Even most of the supposedly “natural” brands!  Polybutine & copolymers are fancy names for liquid rubber & plastic, and the average woman eats 10lbs of this goo in her lifetime. (considering how much I love lipgloss, I’m betting I’m over 10 lbs already!

Clearly, something had to be done.  I’ve been a performer and fashionista my whole life – here's my music & design site if you're curious about my other projects: www.laylamusselwhite.com  

Basically, natural beauty lines have always made me yawn.  I wanted saturated color, richly pigmented hues, rocker sparkle and an edgy aesthetic...but I also needed natural ingredients that I could feel good about.  I couldn’t find such a thing anywhere.  So what's a naturally-minded, DIY glam girl to do?  Do it myself, of course!   I started tinkering madly over the stove, creating potions with natural oils and waxes and mica, and never giving up my goal of a lipgloss that was just as gorgeous as the toxic beauties I used to love.   After a year of strange & colorful experiments, DramaQueen was my first success story, a highly-saturated, sparkling ultra-glam lipgloss to please the heart of any diva.  I was so proud.  But then I needed a sunblock too (any idea how toxic commercial sunblock is?  Take a guess…major ick factor there.) So of course I had to make a tinted one to match my skin tone.  And then I needed blush colors that looked really, really pretty with it...and purely magical eyeshadows that light up the night...a skin serum...face masks...hard to know when to stop, really.

I began to wonder why products like mine weren’t widely available, and I felt that glam-conscious girls were being discriminated against, just a little...I mean, did makeup companies assume that we weren’t conscious, aware, or intelligent enough to want a cleaner, greener option?  And where was the eco-glam line for women of color?  It became a feminist agenda for me - to create an eco-conscious cosmetic company that cares for ALL women’s health, with outrageous fabulous colors and a rock n roll sensibility. Boom! that's Savage Jenny.  

But the best part of this journey is the sense it gave me personally that I could do anything I wanted and create anything I needed in life, whatever it was - that I didn’t have to take No for an answer.  Ever.  And I learned that I didn’t have to sacrifice my ethics or my brains to look & feel beautiful.  No compromises, in fact.  How’s that for a bedtime story?  

Here's to you, Beauty...for women everywhere who know that Beautiful on the Inside = Beautiful on the Outside

Here's to you, Beauty...for women everywhere who know that Beautiful on the Inside = Beautiful on the Outside